HI, I’M EDDA
Let’s communicate with purpose.
I help the world navigate the most consequential technology conversation of our time: how AI shapes the lives of children and families.
As Vice President of Communications at Common Sense Media and a member of the executive leadership team, I serve as chief spokesperson and lead global communications strategy, media relations, and executive messaging in service of responsible AI, trust and safety.
For a decade, I served as a gubernatorial appointee to the Virginia Foundation for Healthy Youth under Governors Warner (D), Kaine (D), and McDonnell (R), a bipartisan appointment that reflects my ability to build trust across political divides. I serve on the Board of Trustees for Orinda Union School District, overseeing a $100M bond budget, and as a board director for Facing History & Ourselves. I’ve been quoted in The Washington Post, Bloomberg, and FORTUNE.
From government and advocacy at the American Academy of Pediatrics to Fortune 500 consulting for Lucid Motors, Pinterest, the TV Parental Guidelines Monitoring Board and Wells Fargo, I've built a career making complex ideas impossible to ignore.
Georgetown and Hampton Universities provided the foundation. A career spent navigating sectors, ideologies, and institutions gave me the instincts to lead communications that build lasting trust.
AREAS OF EXPERTISE
My work spans executive communications, crisis and reputation strategy, public affairs and stakeholder engagement.
Executive Communications
Coaching C-Suite leaders and board to communicate with confidence, clarity and credibility - in every format and forum.
Crisis & Reputation Strategy
Rapid counsel and structured frameworks for leaders navigating reputational risk, organizational disruption, or public scrutiny.
Public Affairs
Strategic positioning and stakeholder engagement at the intersection of policy, business and public interest.
“My approach is grounded in strategic thinking, calm judgement, and practical action.”
SPEAKING & STAGES
A voice at the highest levels.
I’ve spoken at corporate events, leadership summits, and executive forums for organizations including Yahoo!, the Mom 2.0 Summit, Strava, Uber, Lyft, and the Virginia Women’s Conference.
“Her counsel helped us navigate one of the most difficult moments in our organization’s history.”
—CEO, Fortune 500 Company
